Now Protoje is about to release his debut album 7 Year Itch, also produced by Don Corleon. The release has been preceded by a well orchestrated marketing campaign – free download of single J.A, a documentary called The 7 Year Wish, an album sampler, and last but not least, a bunch of strong singles, all included on the album.
The songs on 7 Year Itch have been written over seven years and Protoje sings about this process in the percussion driven title track and album opener. The album is characterized by strong pop melodies and a vintage reggae feeling on most of the tracks. The only exception is the electric contemporary dancehall in Overtime.
Bob Marley’s spirit rests heavily on several of the songs and sometimes it sounds like The I-Threes are signing the background vocals.
Protoje has also invited three guest artists – well known singers Ky-Mani Marley and Gentleman as well as upcoming female singer Jah9, whose jazz-tinged and Erykah Badu-esque voice beautifully suits Protoje’s patois heavy delivery.
I’ve been looking forward to the 7 Year Itch album for a long time and I’m very happy to say that it fulfilled my expectations. Protoje has obviously had a great mentor when making this album and it’s an itch that I’m glad to have experienced.
The album is due on January 25 and will be available digitally as well as physically.