Ok, so my over exposure light started flashing again when I noticed that Luciano was going to put out his third full length album in a year.
However, just like Write My Name – his second album in 2010 – my expectations are exceeded. Rub a Dub Market is yet another strong effort from this veteran roots singer.
Vienna-based IrieVibrations has handled the production duties. And their collaboration with Luciano have proven fruitful before with tunes such as Always Around on the Caribbean riddim and the up tempo ska outing Feeling for Love on the Work Off riddim. Both included on this new set.
Luciano moves effortless between lovers rock lyrics and more cultural and conscious ditto. He is on a crusade against the direction reggae music is heading.
On the title track on his previous album he sung “All veterans and all apprentice, open up your ears and listen to this, we come fi bun up corruption and trample slackness and put the roots music number one pon the list.”
On the title track for Rub a Dub Market the theme is familiar. He sings “…them making music to gain some fame, but is all in vain…roots and culture wear the crown.” It’s an appeal to the reggae business and targets the fast moving digital production.
The riddims are well crafted and played with live instruments. Luciano’s choruses are just as grandiose and beautiful as ever. Just listen to Only You Jah or Voice of a Trumpet.
I can’t help to be impressed by Luciano. Three huge sets in a year. It’s hard to beat that.