In mid 2012 U.S. Chassidic reggae and dancehall superstar Matisyahu dropped his fourth studio set Spark Seeker. About a month ago it reached the European market and it showed a new direction. Goodbye reggae riddims, hello electro beats.
Matisyahu emerged on the scene in 2004 rocking a thick beard, black suit and broad-brimmed hat. He sung about his religious beliefs and eventually received Grammy nominations, gold records and a huge audience, particularly in his homeland. His change of direction has also meant a new style. Goodbye Chassidic locks, hello a more pop-oriented look.
I had a chat with him a few hours before he hit the stage in London. We talked about hair, his new album and why his new sound isn’t necessarily for the future. Check the full story over at United Reggae.