20 years of Maximum Sound

In the history of reggae music it’s often referred to labels and producers in the so-called golden era, i.e. the 70’s and Bob Marley’s heydays. Lee Perry at Black Ark, Coxsone Dodd at Studio One and Duke Reid at Tresure Isle regularly pops up.

But there are of course many, many other key labels and producers, and one of the most important ones in recent years is Frenchie, who operates and owns Maximum Sound and its subsidiaries Calabash, Pull Up My Selecta! and the most recent addition Maximum Sound Bwoy Killers.

Max Sound collage3223334

He has run Maximum Sound for 20 years and has put out a truckload of hard-bouncing dancehall and spiritual and relentless roots and culture, including Junior Kelly’s Tough Life, Fantan Mojah’s Stronger and Sean Paul’s Back Off. He was also involved in the creation of the world famous Diwali riddim and served as executive producer for Mr. Vegas’ breakthrough album Heads High.

Since it’s Maximum Sound’s 20th anniversary this year I had a chat with Frenchie about his career, the music industry and a broken fridge. Check the full story over at United Reggae and be sure to keep an eye out for an anniversary compilation dropping on September 16.

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