Strictly Roots is not strictly roots

strictlyrootsSometimes I don’t understand how the entertainment industry works. Labels hate all the issues surrounding pirating, but they often create these problems themselves. For example roots reggae quintet Morgan Heritage and their latest album Strictly Roots. It was released in the U.S. a while ago and has already reached number 1 on the U.S. iTunes Reggae Chart.

At the same time it’s not available in for example Europe. You can read all about the album on various global news outlets, but if you live in Europe you can’t buy it or stream it. Enter pirates and several illegal platforms. I have a feeling the different release dates are because of marketing, but to avoid the pirate issue, it should probably have been a better idea to release it across the world and do promotion afterwards. Just a thought.

Anyhow, even though Strictly Roots isn’t available in Europe and other parts of the world yet, I’ll still write a review because the music industry is a global phenomenon and I’m in a position to receive promotional copies in advance.

Strictly Roots is Morgan Heritage’s first album on their own label CTBC Music Group. These five siblings have for this new effort teamed up with a variety of producers and guest artists for an eclectic mix of rootsy reggae, R&B, dubstep, ska, pop, dancehall and electro. It for example features heavyweight co-producers like Seani B, Shane C. Brown, Jason “J-Vibe” Farmer, DJ Frass and Bost & Bim along with vocalists like Shaggy, Jo Mersa Marley, Chronixx and Jemere Morgan.

The initial three singles off the album – Perform and Done, Wanna Be Loved and So Amazing – are telling of how the album sound – catchy, easy-going and lightweight with infectious choruses.

Morgan Heritage have never been any strangers to the slick and glossy. And Strictly Roots is classic Morgan Heritage. But don’t get fooled by the title. This album is definitely not strictly roots.

Strictly Roots drops in Europe on June 15.

3 Comments

Filed under Record reviews

3 responses to “Strictly Roots is not strictly roots

  1. Reblogged this on Reggae Roots Movement and commented:
    Is Roots music what it is because it’s got a name brand tagged to it or is it something else?

  2. Pingback: Top 25 reggae albums in 2015 | Reggaemani

  3. Pingback: Marley’s well-assorted shop | Reggaemani

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s