About ten years ago I got into podcasts and online-based reggae mixtapes, partly thanks to BMC and his excellent work. It was thanks to his mixes that I got interested in contemporary reggae. I listened to his mixtapes, sets that always credited artist, label and riddim when available. I later bought the cuts or the albums that I liked.
After a few years I decided to make my own mixtapes and I used his recipe – no full tracks and added audio effects. These mixtapes were not about making money or exploiting the artists, producers or labels. They were meant to promote the music that I love. I wanted other people to hear my current favorites and then buy what they liked. Just like I did and still do.
Mixtapes have been around for ages (remember cassettes?). But they have also always been something of a grey area. And now the people at SoundCloud – the largest online audio distribution service – have started to remove mixes from their site because of copyright violations.
SoundCloud’s policy is clear – uploading copyrighted material is not permitted. That’s fine and the way it should be. They have however been more tolerant about it when it comes to mixtapes and radio shows. But that’s in the past. They now have a more aggressive approach, maybe because of new agreements with major labels and copyright violation tracking services.
My mixes are among those that have been removed from SoundCloud. And just like many others I received no notification or warning.
The question is how this approach will effect SoundCloud in the long run. They have been enormously successful and have for years been the preferred choice for top DJ’s sharing their work to the world. Now I note that several DJs are turning to SoundCloud’s main competitor Mixcloud, a service that even has a SoundCloud Import function.
I enjoy being introduced to new music through listening to mixtapes and radio shows. Consequently, I will follow the DJs, their content and hang out more at Mixcloud. SoundCloud will probably still be the preferred choice for producers and labels for a while longer, but I have a feeling music lovers will follow the DJs. Where the consumers go, labels have to follow. And the circle is complete when Mixcloud has grown too big.