Jamaican singer Popcaan has come from being Vybz Kartel’s protege to a superstar in his own right. He broke big in 2010 when he joined Vybz Kartel and Gaza Slim on the nowadays classic Clarks tune. It was followed by a stream of singles and collaborations and his debut Where We Come From was put out in 2014.
That set was produced by NYC’s Dre Skull and he’s also in charge of Popcaan’s second album Forever, a 17 track set where the duo presents a tasty blend of dancehall, pop, reggae, R&B and electro.
In the Jamaican singles-based industry an album could be a collection of singles, but Forever is more than a collection of songs. It’s a cohesive body of work that bubbles with emotion and struggles and Popcaan is both care-free and introspective and spiritual. But it’s not really raw and gritty, it’s rather polished and clean, although lyrically Popcaan can be on the slack side. It’s sex rather than romance.
His expressive voice if often soaked with Auto-Tune, but it still works pretty well. The melodies are infectious and the choruses are catchy. He’s at his best in the deep and powerful Firm & Strong, on which he is joined by a 20 person choir. The last minute or so is pure goosebumps.
Dancehall is everywhere these days and Popcaan has toured with Drake and collaborated with both Jamie XX and Gorillaz. And hopefully this album can help to further elevate dancehall and his career.