Gyptian has probably scored the biggest reggae crossover tune in recent years. His smash hit Hold You has been on Billboard Hot 100 and Billboard R&B/Hip-Hop Chart as well as topping the Reggae Digital Songs chart for nine consecutive weeks.
On top of all of this he drops his third album titled after his hit single.
Hold You – the album – will probably gain him further crossover success. This is basically a pop album with elements of reggae and contemporary R&B and dancehall, mostly electronic.
Gyptian and his producers are big fans of auto-tune, an audio processor whose main use is to correct pitch in vocal and instrumental performances. Here it’s used to distort the voice, which in many cases ruins the singer’s performance.
Gyptian can sing and doesn’t need auto-tune. However, I have a hard time coping with his voice. It’s nasal, hissing and too frail for my taste. Sometimes he sounds off key, when he’s actually not.
In the songs where Gyptian uses his voice from the chest it certainly sounds better, for instance the smooth lovers tune Rendezvous or the up-tempo Leave Us Alone on the Mad Mad rhythm, probably best know for Diseases by Michigan & Smiley.
He has been labeled as the “sexy rasta” and lyrics-wise this is a lovers rock album. In most songs he shows his love of women. But I want my lovers rock a bit more classic than this and instead I’ll listen to Romain Virgo or Sanchez. Those guys know lovers rock.